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Editorial Policy

Last updated · June 2026

Brand Directory is an editorial platform first. This page explains how our writers, editors and rating system work.

Independence

Editorial coverage is not influenced by brand relationships, advertising or affiliate links. Where a piece is sponsored, it is clearly labelled.

Ratings

Ratings for design, fabric, colour, workmanship and value are produced by a structured editorial framework, not a popularity contest. We aim to be calm, fair and honest.

Corrections

Errors are corrected promptly and noted at the bottom of the piece. See our Corrections Policy for the process.

E-E-A-T

Experience, expertise, authoritativeness and trust are at the centre of our editorial standards. Every article is signed by a member of our editorial desk.